Customer conversations.
A team effort.

A shared inbox, campaigns, and order confirmations for WhatsApp. Give your team a place to reply, follow up, and keep things moving.

Pre-launch. Invite-only access.

Watification team inbox: customer conversations, assignment, and contact detailsWatification team inbox: customer conversations, assignment, and contact details

Illustrative annotations · real product screenshot

Sound familiar?

The little moments that make a busy day feel busier. Here is where Watification fits.

The phone is with your teammate. The customer is waiting.

Give the conversation a shared home. Pick it up in the team inbox and use Assign to me to take the next reply.

A shared inbox

Did someone already pick this up?

Check assignment, claim an unassigned chat, or use Assign to… when a teammate should take over. Leave a private contact note for the context they need.

Assignment & context

The COD order is packed. The customer has not confirmed.

Have your store integration ask on WhatsApp before dispatch. Review whether the customer confirmed, cancelled, or asked to change time in Log.

Order confirmations

You come back to a chat. The reply window has closed.

Outside the customer’s reply window, use a template approved by Meta. Sending it does not reopen the window; the customer needs to message again.

Templates & the reply window

You know the answer. You have typed it all day.

Type / and a shortcut to bring a shared saved reply into your draft. Make it fit the conversation, then send it yourself.

Shared saved replies

Built for how you work.

Find your kind of day. Open a journey to see the next steps.

Online stores (COD)

Before you pack it, ask.
  1. Connect the store once.

    A developer connects your store to the COD API for each order.

  2. Set the follow-up.

    Choose an optional reminder, deadline, and delivery options.

  3. Let the customer answer.

    They can confirm, cancel, or choose another delivery time.

  4. Read before you act.

    Refresh Log to review the answer beside your order reference.

COD settings showing reminder timing and delivery optionsCOD settings showing reminder timing and delivery options

Set the timing and delivery choices your customer will receive.

Support teams

Whose turn is the next reply?
  1. Pick up the conversation.

    Open Unassigned and claim the conversation with Assign to me.

  2. Bring the team context.

    Read private contact notes and shared labels before replying.

  3. Make a familiar answer your own.

    Insert a saved reply with /, edit the draft, and send it yourself.

  4. Close the loop.

    Resolve it; a new customer message reopens the conversation.

Inbox showing conversation queues, Assign to me, and ResolveInbox showing conversation queues, Assign to me, and Resolve

Queues and assignment give the next reply an owner.

Marketing / growth

A message worth checking before sending.
  1. Shape the audience.

    Include or exclude labels; CSV imports require contact consent.

  2. Check the message in context.

    Send a real test to an eligible sample. Tests use campaign quota.

  3. Choose the moment.

    Use Schedule campaign, then Pause or Resume when needed.

  4. See what happened.

    Follow Eligible through Replied, with exclusion and failure reasons.

Campaign audience setup with Include labels, Exclude labels, and CSV import consentCampaign audience setup with Include labels, Exclude labels, and CSV import consent

Choose the audience and check eligibility before sending.

Developers

Your application does the thinking. We send the code.
  1. Give the integration its own key.

    Save a named API key server-side and prepare an approved template.

  2. Send the code your app owns.

    Your app generates and verifies the OTP; Watification sends it.

  3. Receive signed outcomes.

    Verify the webhook HMAC over the raw body and handle duplicates.

  4. Inspect and recover.

    Send test event, View deliveries, and replay retained deliveries.

Template library showing categories and review statusesTemplate library showing categories and review statuses

The template library shows the categories and review statuses used to prepare an approved Authentication template. API and webhook steps are covered in the guides below.

A COD order, start to finish.

A question on WhatsApp. A customer’s choice. An answer your store team can review.

Illustration · fictional order and phone number
  1. Your store sends a COD API request.

    COD APIEXAMPLE-1042
    reference
    EXAMPLE-1042
    to
    +1 555 555 0123
  2. The customer chooses

    WhatsApp · +1 555 555 0123

    Please confirm your cash-on-delivery order EXAMPLE-1042.

    • Confirm, selected by the customer
    • Cancel
    • Change time

    Example template wording. Your approved template supplies the button labels in this action order.

  3. Your team opens Log

    COD confirmationLog
    Reference
    EXAMPLE-1042
    Phone
    +1 555 555 0123
    Status
    Confirmed
    Answer
    Confirmed
    Failure
    None

A change of plan? Change time offers your configured delivery days and time-range labels. Review the collected answer in Log before arranging delivery.

See COD confirmations

Your number.
Your team. A shared place.

Once you receive an invitation, these are the steps to get your workspace ready.

  1. Connect your number

    Use Meta's signup to connect your WhatsApp number to your workspace.

  2. Invite your team

    Invite members and give them the permissions they need.

  3. Start the conversation

    Reply to customers in the inbox and send approved templates when you need to reach out.

Your application.
The next message.

Send your own verification codes with the OTP API. Request order confirmations with the COD API. Receive outcomes through signed HTTPS webhooks.

You generate and verify OTP codes. Watification handles the message delivery.

Read the developer quickstart
Send an OTPServer-side JavaScript
await fetch('https://api.watification.com/api/v1/otp/messages', {
  method: 'POST',
  headers: {
    Authorization: `Bearer ${process.env.WATIFICATION_API_KEY}`,
    'Content-Type': 'application/json',
    'Idempotency-Key': 'login-example-001',
  },
  body: JSON.stringify({
    to: '+15555550123',
    senderId: '11111111-1111-4111-8111-111111111111',
    template: { name: 'login_code', language: 'en' },
    code: '483920',
    reference: 'login-example-001',
  }),
});

Illustrative values. Use a recipient you control, your own sender, and an approved template. Requests can send real messages.

A plan for your team.
Meta fees, separately.

Your plan sets your usage limits. Meta message fees are billed by Meta.

View pricing

A few things
to know.

Can I use Watification today?

Access is invite-only while we prepare for launch. Join the waitlist and confirm your email. Invitations go out in small batches; joining does not guarantee an invitation date.

Which WhatsApp number can I use?

Connect a number through Meta's signup. You can also connect an eligible number already used in the WhatsApp Business app and keep using the app. Availability depends on Meta's eligibility checks; group chats are not imported.

Who bills me for Meta message fees?

Meta message fees are billed by Meta, separately from your Watification plan. Watification's dashboard cost figures are approximate; your invoice is the source of truth.

Can I reply to a customer at any time?

You can send free-form replies within 24 hours of the customer's last message. Outside that window, you need a template approved by Meta. Sending a template does not reopen the reply window.

Do I need a developer for COD confirmations?

Your store or application sends confirmation requests through the COD API. A developer needs to connect that flow. Your team can manage settings and review answers in the dashboard.

Does the OTP API verify codes for me?

No. Your application generates, expires, and verifies the code. Watification sends it using an approved authentication template and provides message status and signed webhooks.

Be part of
the first conversations.

Join the waitlist for invite-only access to Watification.

  1. Leave your details.
  2. Confirm your email.
  3. Watch for an invitation. We send them in small batches.

Joining the list does not guarantee an invitation date.

All fields are required.

Your confirmation link and invitation will arrive here.

A full URL, e.g. https://example.com or your social media page.

Include the country code, e.g. +44 7700 900123.

Help us plan your invitation

Optional. Your answers help us decide the order of invitations.

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